Consumer Traits, Situational Factors and Personality Traits: An Empirical Investigation on Impulse Buying

The purpose of this study is to examine the influence of consumer traits, situational factors and personality traits on cognitive and affective impulse buying. Primary data will be gathered through questionnaires in Phnom Penh, Cambodia. The structural equation modelling through partial least square (PLS) method results will be applied in terms of reliability and validity. The results, and suggestions for future research are discussed in detail.

 

Research Team

 

Dr Ali Ihtiyar

Department of Business Administration, Zaman University, Phnom Penh, Cambodia

Prasidh Riddhy               (Seniour Student from Zaman University)

Tharith Soeun                 (Seniour Student from Zaman University)

Menghout Hean              (Seniour Student from Zaman University)

Mounen Meas                 (Seniour Student from Zaman University)

Trafa Kong                     (Seniour Student from Zaman University)