Research Projects in 2018

On Going Projects

Modelling the purchase intention of Eco-Building

Consumer Traits, Situational Factors and Personality Traits: An Empirical Investigation on Impulse Buying

Emotions, Experiential Value, and Marketing Consequences

Exploration of the Antecedents and Consequences of Customers' Service Experiences

Experiential marketing, social judgments and customer shopping experience

Experiential Marketing Strategy in Emerging Grocery Retail Industry

Muslim Customer’s Shopping Experiences in Multicultural Retail Environment

Majoring in Architecture, Engineering and Construction: A Structural Equation

Model of Factors Influencing Student Choice

A Partial Least Squres Structural Equation Modeling (Pls-Sem) of Barriers to Sustainable Construction in Malaysia

 

Published Porjects

S.Durdyev, E.K.Zavadskas, D.Thurnell, A.Banaitis and A.Ihtiyar (2018) "Sustainable Construction Industry in Cambodia: Awareness, Drivers and Barriers". Sustainability, 10(2), 392.

S.Durdyev, A. Ihtiyar, A.Banaitis and D.Thurnell (2018) “The construction client satisfaction model: a PLS-SEM approach” Journal of Civil Engineering and Management. (Forthcoming)

FS Ahmad, A Ihtiyar, R Omar 2018 The Mediating Role of Intercultural Communication Competency on the Relationships between Multicultural Personality and Interaction Comfort in Retail Industry. International Journal of Innovation and Business Strategy (forthcoming)

Ozturk,M., Ihtiyar, A., Aras, O.N. 2018 The relationship between tourism industry and economic growth: A Panel Data Analysis for ASEAN member countries. Quantitative Tourism Research in Asia - Current Status and Future Directions, Springer (forthcoming)

Aras, O.N., Ozturk,M. and Ihtiyar, A.,  2018 Co-integration and causality analysis between tourism sector and GDP in Cambodia Quantitative Tourism Research in Asia - Current Status and Future Directions, Springer (forthcoming)

Ihtiyar, A., Aras, O.N. and Ozturk,M.,  2018 A Quantitative Analysis of Intercultural Communication and Personality: The Case of Coffee Shop Consumers in Cambodia. Quantitative Tourism Research in Asia - Current Status and Future Directions, Springer (forthcoming)

Ihtiyar, A., 2018. Interaction of intercultural service encounters: personality, intercultural communication and customer satisfaction. Asia Pacific Journal of Marketing and Logistics30(1), pp.2-22.

Ihtiyar, A. 2018 Investigating the Role of Social Environment as Antecedents of Intercultural Communication Competence and its Effects on Customer Satisfaction. International Journal of Innovation and Business Strategy (forthcoming)